Planzio App Promo Video 

This video was written, cast, location scouted and produced by SFIF. Shot + directed by Ray Chu of Lofty Entertainment LLC. 

heymama co

 

 

2016

Heymama is a content destination and a community platform designed to inspire, connect and enable creative and entrepreneurial women to pursue their dreams beyond motherhood. For them we: planned large experiential events, managed partnership + press outreach for clients and created content + influencer specific campaigns for brands like: H&M, FEED, SELF, AUDI, BASH PLEASE, FRIDABABY, THE SURF LODGE, HATCH COLLECTIVE, MONICA AND ANDY, etc. 

 

 
heymama x Audi content campaign, 2016        

heymama x Audi content campaign, 2016  

 

 

heymama x The Surf Lodge x SELF content + influencer campaign + event, 2016 

heymama x The Surf Lodge x SELF content + influencer campaign + event, 2016 

heymama x H&M content + influencer campaign + event, 2016    

heymama x H&M content + influencer campaign + event, 2016 

 

Ultimate Montauk Giveaway, June 2016

Ultimate Montauk Giveaway, June 2016

Glamsquad Giveaway, May 2016   

Glamsquad Giveaway, May 2016

 

Interview on Founder + Creative Director of The Surf Lodge, June 2016   

Interview on Founder + Creative Director of The Surf Lodge, June 2016

 

H&M

 

March 2016

To help mamas remember H&M baby, we created an H&M influencer content series with 5 influencers + an interview series that lead up to an event at The Times Sq. Store #HMULTIMATEPLAYDATE. 

 

 

The Final Count at the Event: 177 Guests

Total Impressions: 12M

Total Likes: 310K

 
Stockholm02.jpg

BRAVO TELEVISION

August 2016

To help Bravo Television with their new series The Summer House, we produced an offline event called Rose Rehab. We worked with brands like: Whispering Angel, Kiehl's, St Barth's, Tribe Tats, Shortcut Barber, The Ritualist, Sharingbox, Alidoro + local brands: Hamptons Handpoured and Nibi. The guest list was curated of 150 influencers, creatives and hamptonites to create a TV-worthy event. 

The Uber of babysitting.

 

2016

Hello Sitter is a babysitting app let lets you find sitters on-the-go. It is Uber-easy. What else? The sitters are background checked (#NoRandos) and fully vetted. For them we: created content strategy + influencer campaigns and managed press and partnerships. 

 

Self Magazine

 

July 2016

A fitness magazine that shares news on fitness, food, fashion and beauty. To get women #UpAndOut and make them feel #StrongLikeAMama we invited guests to The Surf Lodge in Montauk for a day of working out, beauty treatments, pop ups, brunch, a panel and more. For them we: planned two offline events to help them promote their #UpandOut initiative. We worked with selective sponsors to create empowering events and content that encouraged women to reset, relax and refocus on themselves. 

 

 

Interchangeable shoes to revolutionize your closet.

 

2014-2016

An online shoe boutique revolutionizing the way we expand our ever-growing shoe collection with a complete line of latch-on separates. The mix-and-match line give wearers the option to change their look without having to buy a new pair. For them we: created content and strategy, produced strategic offline events to promote their launch and managed influencer outreach.

 

 

May 2016 

To help mamas pursue their dreams in wellness & entrepreneurship Bash Please created The Great Jane - an event that was the definitive weekend retreat for aspiring mamas looking to take space, connect with like-minded woman and inspire their next chapter both professionally and creatively in the serene space of Ojai Valley, California. 

Speakers like Alli Webb of Drybar, Amanda Chantal Bacon of Moon Juice, Ara Katz of Spring + instructors like Jodi Guber of Beyond Yoga and bloggers like Sarah Sherman Samuel, Sasha Plasvic of IIia Beauty spoke + attended. 

 

The Final Count at the Event:  87 Guests

Total Impressions: 6.5M

FEED X HATCH X FRIDABABY

May 2016

To celebrate Mother's Day, Lauren Bush Lauren co hosted a brunch with Fridababy + Hatch at Hatch's amazing loft in NYC. There were amazing influential mamas in attendance, interactive stations showcasing much needed mommy + baby products AND tons of artisans and creative booths plus a broadway star comedian to entertain guests.

To get guests excited prior to the event and remember all the brands that were present on site, a digital extension with key bloggers was created as well.  

The Final Count at the Event:  80 Guests

Total Impressions: 1.5M